Knowledge and Experience
We are involved and invested in our clients’ lives beyond their finances. While most financial firms treat you like a number, at Sterling Wealth we take the time to get to know you and your family. We look forward to putting our intimate knowledge of your situation, goals, and challenges to work on your behalf.
Bruce Moskowitz, CRPC®, AAMS®, AIF®
Bruce first realized his passion for finance when he was a student at the University of Georgia. Bruce decided to follow his passion and became a financial advisor.
Today, Bruce specializes in building long-term financial plans that help his clients to pursue goals, such as funding college for their children and grandchildren, retiring with confidence, and helping to ensure that their families have the resources in place to survive when they’re gone. Because retirement is a huge concern for so many clients, Bruce undertook additional studies to achieve extra experience. He holds the Chartered Retirement Planning Counselor℠ (CRPC®), an advanced certification for planning individual retirements, and obtained the Accredited Asset Management Specialist℠ (AAMS®) and Accredited Investment Fiduciary® (AIF®) certifications for his work with corporate sponsors, their retirement plans, and participant needs. Bruce founded Sterling Wealth Management in 2010 to provide his clients with independent advice and believes his ability to offer objective advice is a real advantage for clients.
Aside from four fun years at the University of Georgia and a few years in Atlanta, Bruce is proud to have called Wilmington home for his entire life. Deeply grateful for all he has achieved, Bruce believes in giving back and is actively involved in the Wilmington community. Bruce is chairman of the University of North Carolina Wilmington Foundation Board of Directors. In addition, he was honored to be appointed to the Cape Fear Community College Board of Trustees. A passionate believer in education, Bruce is enthusiastic about the foundation's work assisting the university in obtaining private gifts to support scholarship opportunities and enhance educational programs. He has also served on the boards of the New Hanover Regional Medical Center Foundation, North Carolina Holocaust Council, North Carolina Hillel, and B'nai Israel Synagogue.
Bruce and his wife, Carolyn, have been married for 40 years, and have three children and two grandchildren. He enjoys playing golf, watching college basketball, watching college and professional football, and watching professional golf. Bruce loves the beach but prefers to stay on land.
Registrations and Designations
- University of Georgia graduate in 1979 with a bachelor’s degree in international business
- Chartered Retirement Planning Counselor℠
- Accredited Asset Management Specialist℠
- Accredited Investment Fiduciary®
- Holds life, health, and long-term care insurance licenses, as well as variable annuities
R. Bertram Williams III, CFP®
Bert graduated from New Hanover High School and made his way to UNC-Chapel Hill with a bachelor’s degree in business administration, later returning to Wilmington and working with a regional bank. After seven years with the bank, he decided he wanted to do more in his career and be more successful for others and himself. So, in 1979, Bert began working for clients as their financial advisor, helping them with planning and wealth management.
In 1975, Bert married Melanie, his college sweetheart, and they have three wonderful children and five active grandchildren.
Bert has many interests outside of work. If the sun is out, so is he. He spends as much of his free time as possible at his farm where he enjoys growing fruits and vegetables, especially sweet corn and okra, and gives those veggies to clients, friends, and neighbors. Bert loves anything to do with the water. He loves boating, fishing, and hunting for dove, duck, and deer.
Bert is an officer and active in his church and several other non-profit organizations. He has been involved in Boy Scouts for many years, and now spends a fair amount of time volunteering at the Council level.
Almost 10 years ago, Bert spent more than a year studying for and achieving qualifications for the CERTIFIED FINANCIAL PLANNER™ certification. In 2015, he became certified as a National Social Security Advisor (NSSA) to better advise clients on Social Security matters critical to retirement security.
Bert is passionate about assisting his clients in nearly all matters concerning the accumulation and distribution of their wealth. He gets great pleasure from helping create a method to fund their most important life goals—whether it be educating their children or grandchildren, living successfully in retirement, to creating a legacy for their loved ones.
Registered Staff Member
Lori joined Sterling Wealth Management in 2012 as a registered staff member. Lori comes to Sterling with more than 20 years of retail brokerage experience. She now enjoys working with Bruce and Bert to deliver excellent client service. Most of all, she enjoys getting to know and interacting with our clients.
Lori grew up in Richmond, Indiana, and received her bachelor's degree from Purdue University, where she played on the women's golf team and played violin in the Purdue symphony orchestra.
Lori and her husband, Herman, relocated to Wilmington in 2012, where most of his family lives. When not working, Lori enjoys traveling and spending time with Herman, family, and friends.
Lori is passionate about organic food and cooking and enjoys fitness, wildlife, golf, paddle boarding, hiking the North Carolina mountains, and attending Port City Community Church.
Client Service Associate
Kristy Joined Sterling Wealth Management in October 2018. She has spent the past 10 years working in early childhood education. She has also been on staff at her church as the children’s ministry director for the last six years.
Kristy was born and raised in Wilmington, North Carolina, and she is very proud to call this her home. After graduating from Laney High School, Kristy ventured to East Carolina University to study psychology, child development, and family relations. She also became a certified dental assistant at that time.
She is currently living on a farm in Wilmington with her husband, Brett, and their three children: Gadisson, Josslyn, and Maddox. Kristy and Brett share a love for real estate and remodeling old homes. They are also very involved in international missions, and they love to travel and experience new and exciting things with their kids.
Kristy enjoys cooking and baking, learning new skills, and building furniture with her husband. Her family loves going to the beach, especially with their Goldendoodle, Clover, and they enjoy being outdoors. She believes Wilmington is the perfect place to raise a family and couldn’t imagine living anywhere else.
Jessica joined Sterling Wealth Management in September 2021 as a part-time administrative associate. She has a bachelor’s degree in business marketing from Abilene Christian University and more than 10 years of experience working in corporate marketing for a large financial institution in Oregon.
Jessica lives in Leland, North Carolina, with her husband and young son. She and her family moved to Leland from Portland, Oregon, five years ago to be closer to her parents who retired in the Wilmington area.
Jessica and her family love the sunny weather in coastal Carolina and spend a lot of time outdoors. You can frequently find her at the beach, hiking in area state parks, trying new restaurants, and exploring new sights and cities along the East Coast.
We offer total transparency and constant communication to keep you informed and on track toward your goals. Let’s start the conversation today.